More recently companies are recognizing that fashion is eye catching and alluring. Below are two advertisements from Ikea which both incorporate fashion to sell their product.Perhaps they are realizing that it takes something unique to catch the eye of their buyers.Fashion is not just used to sell products but has expanded to many different markets. Fashion shows are now used as fundraisers for many different charities or causes. Fashion can send different messages such as "being eco friendly" by the different materials and resources used to create outfits. When trying to market a new product whether it be in the fashion industry or elsewhere, think outside the box and discover that which is eyecatching and alluring.